Evolutionary change is a process of development and happens gradually. The change is usually for the better whether it’s in our personal lives, economic standings or social circles; and the fashion industry is no different.  Designers are always looking to find the next best cut and the next best look which contributes to a never ending cycle of design modifications all in the name of style.

During the mid-1940s fashion took a back seat because of WWII and the dramatic impact it had on fabric and the fashion industry. Under the circumstances, stay-at-home moms made the shortage work by taking their old and dated clothing and remade them into slim-fitted pants, jackets, and blouses.  The way women took their personal style into their own hands  speaks highly to Platos famous quote when he noted, “Necessity is the mother of invention.”  Many women during this time pulled out the sewing machines and laced themselves in military style fashions and wore homemade designs until the war was over. When the tide shifted, women traded in their dull hues for daring colors and modest prints that emphasized the hour-glass figure.  Shirts were fitted and skirts were either penciled or full and wide. Both styles represented fashion at the time as long as a woman’s waistline was highlighted with precision.

When I think of classic vintage style, I immediately visualize big framed Chanel sunglasses, long eyelashes, long leather gloves, structured handbags.  I think of Dior form fitted sheath dresses that outline a woman’s curvature perfectly and I also think of geometric patterned art and pod-shaped chairs that made a well-lit space look open, clean and inviting.

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Clothing – Definition Boutique, Photo Silent Whisper Photography, Makeup Michelle Clark

As fashion moved from the 40s, 50s and mid-60s, women began to embrace a more conservative look that conveyed and aura of elegance and sophistication.   Accessorizing was not considered a necessity and was kept to a minimum.  Big bold hair defined a woman’s individuality during this period.  Attention and care was given to a ladies crown and styles varied greatly.  Some women preferred to rock curls, bouffants and beehives while others chose simplicity from head to toe and swayed towards subtle pixies and bobs.

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Clothing – Definition Boutique, photo Silent Whisper Photography 

Understanding the evolution of fashion trends from year to year and decade to decade we can bet the stories will usually end as a to-be- continued cliff hanger.  For now, go ahead and have fun with whatever style that fits your fancy such as classic, sophisticated, edgy, trendy, romantic, bohemian or sporty, to name a few.  My only disclaimer here is – WEAR IT WELL!

Choose fabrics and colors that flatter your undertones, comports with your personality and work with your body type seamlessly. This way you will always look your best no matter what style or trend you are feeling for the moment.

Fashion is fun and should serve as an unspoken expression and extension of who you are and what makes you smile.  So as seasons change and trends come and go, enjoy the journey as you learn, grow and fine-tune your personal style which will always continue to evolve like the industry itself.

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Clothing – Definition Boutique, photo Silent Whisper Photography 

written by Gigi McMillan, Creative Director

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